The State of World (2004) report shows that the West Europeans, China and the UK have maintained a limit on unsustainable over-consumption for many decades. A little over 1.7 million people in the world are now part of the “consumer-class”, defined as those who live in a diet of highly processed foods, desire bigger homes, bigger cars and a lifestyle that encourages hoarding of unnecessary goods. (Whittaker 2003). Today, half of the global population resides in developing nations like India and China. As we head into the new century, our consumerist urge is depriving the earth of its natural systems. This makes it very difficult for the majority to survive. It’s chaos everywhere. Every woman and man wants to look better than others. People spend more on expensive gadgets and hand bangs to appear cool while walking down the street.
This “culture” has created a number of problems in our society that are unimaginable, from mental health issues to obesity to high suicide rates. It begs the question: Why are we here? What is the reason for this increase in global consumption over the last few decades? What is the point of everyone trying to be competitive with one another? Advertising is one of many major influences on mass consumption. Advertising can influence consumers’ perceptions in many ways. These perceptions can be dynamic and change over time. These messages are received in different ways by different people. A message may be more important for one person than another. Advertising has enormous financial potential and produces impressive results. The number of products is increasing and there are dozens more, but the source of income also becomes creative. This global social change makes it easier to understand the complex task that is advertising in modern times (Whittaker 2002). The greatest innovation of the 21st century has been technological advances such as the internet and satellite channels. Advertising will be influenced by the consumer’s ability to invent new ways. It would be difficult to find the right sources. However, the demand for new products from unheard societies will make them the dominant characters. In recent years, the United States has experienced an increase in health worries. Many blame the fast-food industry for focusing on children’s marketing. There are many fast-food restaurants that sell happy meals. These meals are designed for children. Children won’t buy these meals because of the names they have. They’re called “Happy Meals,” or “Big Kids Meals”. These meals are promoted by fast food chains through commercials that link them to daily life.
It is generally accepted that almost everything in nature and life can be predicted, except the human. Public understanding is key to advertising message transmission via the media. It should include what the public wants, what they need, and what their interests are (Packard & Crispin 2007). This will allow it to communicate effectively with the company. It must be directed so that consumption happens in an efficient way (Messaris 1997) It cannot also be analysed as strategy, attitude or influence. The common public decides.
Professional communicators are required to stay in touch with their target society, to learn from it, and to give consumers the best possible answers. The world is interpreted by people with real programs. These programs use the available information to interpret it. If a person has a data comparison schemam, then he/she would have a set of systams that provide a coda that facilitates this handling (Lakhani (2008)). You can say that within each person there is a threshold. This is the lower threshold through which the subconscious activates and another on which the information penetrates to the conscience. The closer you are to these thresholds, the better the communication with the unconscious. Tha furthar away tha thrasholds. Tha poorar tha consciousness awaranass. Packard & Crispin 2007. All things perceived by the mind of a human being can be either functional or symbolic. The subconscious is able to interpret symbols, verbally or non-verbally, (Lakhani, 2008). The symbol matters. What an object, situation or person means to them is secondary. The foundation of perception is built on the symbol meanings.
The accessible information is then “decoded”, which means it can be interpreted using one’s code. This is not a finished product, as one cannot agree with all information at once. The human mind then uses a selection procedure to extract the information it needs to help solve the informational mess (Lakhani, 2008).
Consumption can only occur when a customer has chosen a product. This mind set can often be explained by the influence of advertising. It gives objects a completely new perception and allows them to see things in a way that is unique (Messaris 1997). It is evident that the mind reacts to what it perceives and then consumes that perception when the mind commands a “yes”. The recipient of an advertisement must not only focus on the product but also the surrounding environment in order to make the product more well-known. A pleasant voice is necessary to convey a positive image. Unpleasing voices or harsh words can make the product appear resentful (Lakhani (2008) Communication is not always about the concrete matter. A speaker should be able to influence others to do the same thing. Expert Friedemannschulz Von Thun explains that news contains four components.
The objective content is what makes the report.
Personal revelation is the subjective content in a report.
Appeal, which refers to the ability or ability to motivate others.
The perception of one another and their position in relation to each other.
Let’s say you are sitting comfortably in your living room. Your son enters and opens the door behind him. You respond: There’s a draught. This is a first-of-all verification. Your son will now be able to understand the message and make his own interpretations (Lakhani, 2008. This theory of communication can lead to the conclusion that one should keep his focus on the most important things for an individual, communicate with him directly and then express that information in a direct way. The subconscious and conscious minds act together to create the subliminal message. Popcorn Experiment was perhaps the most famous. This was when European cinemas used popcorn images to project in the movie frame. This experiment demonstrated that popcorns could be perceived subconsciously by people who were watching the movie.
Subliminal visual messages are embedded in all movies. The information that is presented at the center of a screen is picked up by our conscious minds. Before it can be stored in our brains, this information has already been interpreted and understood by our brains. The information being displayed at the edges of the screen is grabbed by the subconscious. It is interesting that the brain doesn’t immediately grasp or understand this information. Instead, the subconscious information is stored first and is then judged and understood later by the brain. This is the reason why people are more affected and influenced by movies that are shown on big screens than those that are shown on smaller screens at home. This is because on a smaller monitor all information can be seen by the conscious and unconscious minds. Therefore, the impact of the movie will be less.
Similar functions are performed by the auditory subliminal signals. Subconscious information is stored in the brain before it interprets it. The likelihood of evoking the problem does not create them. This means that other people commit to memory what you have said. However, it is important to be careful with how the information is presented (Packard & Crispin 2007, 2007).
Democrito, around 400 B.C., had previously written about subliminal perception. He claimed that we don’t really perceive a lot of what is perceptible. Plato first mentioned this idea in Timeo. Aristotle further clarified the thresholds for the subliminal conscience. He appears to have been the first to indicate that dreams could be affected by non-perceived stimuli (Messaris 1997). Yes, subliminal perception can be caused by conscious relationships. This happens even if the perception was made in conscious. For all those involved in manipulating and controlling human behavior, it is important to remember the provable theory.
There are many communication strategies that can affect the perception of consumers. Subliminal advertising is one example. It allows the brain to collect images so many that it gives the consumer a variety of options. You can manipulate the product offer to get the consumer closer to what they want. Consumers are guided to make a decision by keeping in mind certain aspects of the product and what it offers. Nowadays, it is common to find a fast-food restaurant in every corner. These franchises can be a gold mine for restaurant managers (Ebbeling and al 2006). They have little concern about the health risks associated with fast food. Fast food is a constant temptation for many people, especially teenagers and children. Children are also more attracted to labels than to the food. The main reason for childhood obesity is America’s fast-food culture.
The Omnivores theory states that humans face a wide range of food choices. We are omnivores (indiscriminate eaters) according to Pollan 2006. Pollan’s book The Omnivore’s Dilemma begins with an analysis of the food production system that provides the basis for so many American meals. This industrial food chain is almost entirely based upon corn. Corn is used to make chemicals such as xanthan, ethanol, high-fructose syrup and other chemical products. The dominance of the corn plant in American culture was a result of a mix of economic and political factors. The last link in the industrial food chain is fast food. The industrial food chain is illustrated by a fast-food meal (Pollan 2006). Fast food can be dangerous for health because it is high in fat, cholesterol, salt and sugar. Fast food menus can cause poor diets by not providing enough vitamins, minerals, and nutrients necessary for body functions. According to Ebbeling et. al (2006), excessive fat and sugar in fast-foods such as burgers, fried foods and carbonated drinks can lead to obesity.
Obesity can be defined as a disorder of the diet that results in an imbalance between energy intake or consumption. Obesity is often caused by a decreased level of physical activity. Obesity is a major concern in the health of all countries, especially those with developed economies like the United States. Obesity leads to all the major cardiovascular diseases, and the associated mortality.
Unfortunately, nearly 17% American children are obese. This has led to an increase in CVD risk factors, such as hypertension and hyperlipidemia. Georgia is the 2nd most obese state in America. Nearly 40% of Georgia’s children are overweight. Traditional medicine considers obesity to indirectly cause cardiovascular disease (Ebbeling (2006)). Most people believe that excessive adipose leads to hyperdynamic circulation. This is an adaptive response of the body’s higher adipose tissue index. It can also lead to dilated heart disease in extreme cases. The new concept that lipid droplets can accumulate within the myocardium could be cardiotoxic for the myocardium is a departure from the traditional ideas. All three are closely connected to one another. It is clear that nutrition and diet can control and prevent certain diseases, even when there are genetic causes. It is crucial that doctors recommend healthy eating habits for patients. They also need to educate the community about the benefits of taking prescribed drugs. Insidious and persistent stigmatization of overweight children is a common problem. It was widely accepted by various children’s research methods using a variety of research methods (Ebbeling, et al 2006). This weight bias and discrimination can have devastating effects on the health and psychosocial well-being of obese children. This prejudice needs to be overcome. Media portrayals of overweight and obese people as negative and stereotypical must be corrected. There needs to be a stigma-reduction program that is immediately developed and tested. The diverse scientific literature clearly shows that overweight and obese children are the constant targets of social stigma. However, it takes extra effort to understand the results (Ebbeling and al 2006). The causes of childhood obesity must be explored and addressed. Although it may seem simple, these variables are complex interactions that occur across many important policy, economic, cultural, environmental, and communal perspectives. If obesity-based bias is the root cause of a significant portion of the health problems that obese children suffer, then simply reducing weight is not enough to address the problem. In the end, although weight loss can result in secondary reductions of overweight bias, discrimination against the person can cause permanent and lasting problems. Even after weight loss, overweight bias may still persist. The solution to the problem is not simply about losing weight. Future generations could also be affected by being overweight. This is a society-based issue and it can only be solved by including all segments of the population. Weight-based prejudice, like ethnic intolerance, is as problematic as discrimination against those with disabilities. This is a serious issue and must be addressed. If it doesn’t, it will have an adverse effect on the future generations in this great nation.
The United States has seen a significant change in society over the past 30 years. This has led to the obesity epidemic. These cultural and social changes, including the changing lifestyles of working parents, can have an impact on children’s diets, calorie intake, and quality. Many of the cultural and social norms that Americans have adopted may contribute to their increasing obesity levels. It is evident that there are many factors involved in determining weight outcomes. It is difficult to determine the role of each factor in determining weight outcomes. Although it is difficult to determine individual causalities, it is important to consider the impact of large-scale community changes on the rise in childhood obesity. This health education course must be useful and educate parents about the importance of eating healthy foods, limiting sugary foods, and ensuring that their child is getting enough exercise each day. Parents need to be educated as primary health care workers.
Children can learn from their parents’ eating habits. There is cause for concern given the current epidemic of obesity in adults and the epidemiological data about adult dietary and exercise habits (CDC, 2004). These patterns may be changing due to the growing awareness in the public about the obesity epidemic and the negative health effects of obesity on both children as well as adults. Children might be more likely to adopt healthy lifestyles and habits if their parents lead a healthier lifestyle. Research has shown that increased knowledge and modeling can lead to significant improvements in food intake (Cullen and colleagues, 2000, 2003). Children who are raised to eat vegetables and fruits, for example, will follow the same pattern as their parents. Similar behaviors can be observed when it comes to milk intake. Positive influences can also be provided by parents who demonstrate their ability to control food (Ebbeling and al 2006).
This means that healthcare staff must be trained to help parents and children prevent childhood obesity. Here are some guidelines for parents and their children to be aware of:
Children at greatest risk should be encouraged not to eat too much and to increase their activity. Fruits and vegetables should be consumed more often, water intake should be increased, and sweets like candy and candies should be discouraged. It is important for parents to model a healthier lifestyle and encourage children to eat healthier foods. It is important to encourage children to be active outside of the home, rather than sitting at the television or playing video games. Parents should not reward children with unhealthy snacks or junk food. Children should not be allowed to eat too many candies at their homes. Parents need to ensure their children have healthy meals at school.
